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About us

Rodeo Ice & Co is where West Coast luxury meets hip-hop royalty. Based in Los Angeles, we specialize in bespoke, handcrafted jewelry that’s bold, custom, and built to speak louder than words.

We don't just sell jewelry—we create wearable legacies. Every piece is a reflection of your grind, your glory, and your glow-up. From iced-out pendants to flooded watches, Rodeo Ice is made for the ones who move different. The ones who don’t follow trends—they make them.

Whether you’re a chart-topping artist, a self-made mogul, or just someone who wants their shine to tell a story, we’re here to turn your vision into timeless gold.

💎 Our Story

From the blocks of LA to the lights of Rodeo Drive.

Rodeo Ice & Co started with a dream, a sketchbook, and a deep love for hip-hop culture. Our founder came up in LA—surrounded by music, hustle, and the raw energy of the city. What started as custom pieces for artists and close friends quickly turned into a full-fledged movement.

As demand grew, so did the vision: create a space where luxury jewelry wasn’t just for the elite—it was for the culture. For the ones who built their name from nothing. For the storytellers, trendsetters, and risk-takers.

Every piece we make is custom, every diamond hand-selected, every detail crafted with intention. We don’t do cookie-cutter—we do legacy pieces, made to last generations.

💎 Our Vision

To become the world’s most trusted name in custom hip-hop luxury jewelry—where every piece is personal, and every client is a king or queen.

At Rodeo Ice & Co, our mission is to bring real craftsmanship to real culture. We believe in:

  • Custom Over Clout: We don’t chase hype—we build pieces with meaning.
  • Culture First: Hip-hop is in our DNA. We rep it right, with respect and elevation.
  • Luxury With Edge: We blend Rodeo Drive elegance with LA street energy.
  • Legacy Over Flash: Trends fade. Quality, detail, and story stay forever.
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